Theory Promo Code | May 2025

Hi, I’m Ella Lee, a luxury fashion content editor based between London and Seoul. For over a decade, I’ve been creating fashion and lifestyle content with one clear goal: helping consumers understand the real reasons to shop now. I analyze and curate every key factor—from the structure of luxury e-commerce discounts to season-off trends and brand-specific coupon strategies—earning trust through insight-driven writing. I don’t just list discount codes. My role is to track promotional patterns from global platforms like Mytheresa, COS and SSENSE, and predict the smartest timing for your purchases. “Should I buy now or wait?” “Is this code a real benefit or just clever marketing?” When you need a solid standard for those decisions, I deliver practical, data-backed shopping insight you can count on.